A new batch of campaigns has hit print which means its time for The Art of… Advertising – Spring/Summer 2014 edition. Last season top honors went to Dior for recreating Edouard Manet’s 1863 masterpiece, Luncheon on the Grass, while spring belongs to Balmain for the obvious ode to the late Jean Pierre Raynaud. Marc’s ultimate Louis Vuitton collection was photographed on his favorite muses in what appeared to be an Irving Penn-esque take on Picasso’s Blue Period while La Perla took a cue from another great, Horst P. Horst, and referenced his most famous corset image. The Missoni ads used a similar backdrop as this season’s Chloe runway show, but rather an orange and blue version of Anish Kapoor’s circular sky plates. A season of advertisements would not be complete without two of fashion’s favorite references, George Longo and Louise Dahl-Wolfe. Saint Laurent and Dior Beauty, respectively, filled the void this season with strikingly obvious odes. Last but not least, my favorite campaign goes to Prada who took the concept of Thomas Struth’s family portraits to greater heights. I want to be part of Miuccia’s wacky, colorful, gem-encrusted art family.
And while the references may not have been as obvious as the campaigns pictured above and below, honorable mention goes to Kenzo, Miu Miu, Dior and Alexander McQueen. The Kenzo campaign was yet again done in collaboration with Toilet Paper Magazine and art directed by the amazing Maurizio Cattelan and Pierpaolo Ferrari. Miu Miu’s girls this season gave off an Egon Schiele vibe while the Dior ads placed models atop a sea of Magritte-like clouds. Lastly, the McQueen ads were shot by Steven Klein and had Kate the Great posing with a matching Barbie which brought the concept of Laurie Simmons’ doll series to a new level. Excited to see what is to come of the fall 2014 shows and subsequent campaigns!
Tags: Art, Designers, New York, Paris, Prada, spring/summer 2014, The Art of...
I have returned to blogging with one of my favorite posts from last season – The Art of… A Runway Show. The spring/summer 2014 collections were filled with art references both in looks presented and the runway backdrops. Christian Dior, once again, makes the list thanks to Raf Simon’s enchanted secret garden with flowers hanging in a Hew Locke-fashion. Hedi Slimane brightened up the Saint Laurent runway with a series of suspended light sculptures similar in style to the work of artist Ivan Navarro. Dries Van Noten and Rodarte paid homage to my two favorite minimalists, Donald Judd and Dan Flavin, respectively. Dries lined his runway with a series of Judd-esque Stacks while Kate and Laura took a cue from their spring/summer 2013 show and scattered the runway, yet again, with Flavin’s neon light beams. Ricardo Tisci staged a car crash on the Givenchy runway similar to the work Short Cut, 2003, by Elmgreen and Dragset. Above the runway at Chloe hung a single gold inverted plate almost identical to Untitled, 2012, by Anish Kapoor while photos from Anya Hindmarch’s Cirque du Soleil-inspired show resembled James Rosenquist’s Multiple Universe works from 2012. Both Alexander Wang and Felipe Oliveira Baptista for Lacoste created backdrops mimicking Sol Lewitt’s Costruzione Cubica, 1971.
Lastly, this wouldn’t be a proper spring/summer 2014 art and fashion post without mentioning Prada and Chanel. This season Miuccia Prada commissioned street artists and illustrators to provide designs for the both the clothing and accessories as well as runway backdrop for Prada while at Chanel Karl Lagerfeld constructed his very own high fashion art gallery within the walls of the Grand Palais.
Excited to see who chooses an artistic setting to compliment the fall/winter 2014 collections in the weeks to come!
Left: Christian Dior Spring/Summer 2014 and Right: artwork by Hew Locke
Left: Dries Van Noten Spring/Summer 2014 and Right: work by Donald Judd
Left: Rodarte Spring/Summer 2014 and Right: work by Dan Flavin
Right: Givenchy Spring/Summer 2014 and Right: Short Cut, 2003 by Elmgreen and Dragset
Left: Chloe Spring/Summer 2014 and Right: Untitled, 2012, by Anish Kapoor