The Art of… Advertising – Spring/Summer 2014
A new batch of campaigns has hit print which means its time for The Art of… Advertising – Spring/Summer 2014 edition. Last season top honors went to Dior for recreating Edouard Manet’s 1863 masterpiece, Luncheon on the Grass, while spring belongs to Balmain for the obvious ode to the late Jean Pierre Raynaud. Marc’s ultimate Louis Vuitton collection was photographed on his favorite muses in what appeared to be an Irving Penn-esque take on Picasso’s Blue Period while La Perla took a cue from another great, Horst P. Horst, and referenced his most famous corset image. The Missoni ads used a similar backdrop as this season’s Chloe runway show, but rather an orange and blue version of Anish Kapoor’s circular sky plates. A season of advertisements would not be complete without two of fashion’s favorite references, George Longo and Louise Dahl-Wolfe. Saint Laurent and Dior Beauty, respectively, filled the void this season with strikingly obvious odes. Last but not least, my favorite campaign goes to Prada who took the concept of Thomas Struth’s family portraits to greater heights. I want to be part of Miuccia’s wacky, colorful, gem-encrusted art family.
And while the references may not have been as obvious as the campaigns pictured above and below, honorable mention goes to Kenzo, Miu Miu, Dior and Alexander McQueen. The Kenzo campaign was yet again done in collaboration with Toilet Paper Magazine and art directed by the amazing Maurizio Cattelan and Pierpaolo Ferrari. Miu Miu’s girls this season gave off an Egon Schiele vibe while the Dior ads placed models atop a sea of Magritte-like clouds. Lastly, the McQueen ads were shot by Steven Klein and had Kate the Great posing with a matching Barbie which brought the concept of Laurie Simmons’ doll series to a new level. Excited to see what is to come of the fall 2014 shows and subsequent campaigns!